Truly Whole
Starts Here
Discover organic groceries, nutrient-dense meats, safe personal care, and diet-supportive essentials—all curated under one uncompromising standard to support healthier living, every day and for every diet.
Truly Whole
Starts Here
Shop organic groceries, nutrient -rich meats, safe personal care, and diet-supportive essentials—all under one high standard for healthy living.












Recently Viewed
Special Offers
Meat & Poultry
Ready-to-Eat
Frozen
Beverage
Coffee & Tea
Pasta, Rice & Pulses
Cans & Jars
Herbs & Spices
Baby Care
Personal Care
Bath & Body
Household
Pet Care
Your Healthiest Days
Begin at Home
Smart choices, joyful living—start with the right basket.
Free Delivery
To Your Door
Collect a basket worth more than 350 AED and get free delivery to your door
Blogs

Essential Kitchen Tools for Perfect Keto Meals
Are you still doing your keto diet with your same old kitchen tools? Feeling limited or frustrated? You’re not alone!

Keto for Beginners: How to Kickstart Your Fat-Burning Journey
So, you’ve heard all the hype about the keto diet, and now you’re wondering if it’s for you. Maybe you’re

Low-FODMAP Made Simple: Your Guide to Gut Health
Tired of the bloating, discomfort, and endless guesswork? Struggling to find an easy way to manage a low-FODMAP diet in