Truly Whole

The Truly Whole Standard is Rawteen’s internal quality filter that guides every product we offer. It is not a diet, but a set of principles that ensures everything on our shelves supports long-term wellness and clean living.

This standard applies across all categories — including groceries, supplements, and personal care — and is designed to reduce exposure to unnecessary additives, chemicals, and harmful substances

What Truly Whole Represents

• • Organic when necessary, always clean– Whether certified organic or carefully vetted non-organic, our products are free of harmful pesticides and contaminants.
  • Non-toxic containers and packaging– We protect your food from harmful leaching by using safe, inert packaging materials.
  • No toxic preservatives or additives– Every ingredient matters. We say no to artificial preservatives, colorings, and flavorings.
  • Unprocessed or ancestrally prepared for higher bioavailability– Our foods are close to their natural state or traditionally prepared for optimal digestion and nutrient absorption.
  • Unsweetened or naturally sweetened for metabolic support– We keep blood sugar in mind, using only whole, natural sweeteners—when we sweeten at all.

What to Expect

Shoppers will find products that align with:

• • Whole-food ingredients

  • Clear labeling and sourcing transparency

  • BPA-free or safe packaging

  • Organic, pasture-raised, grass-fed, and wild-caught options whenever available

These choices are consistent across the store, whether or not you’re following a specific diet.

Who It’s For

“Truly Whole” is more than a label. It’s a carefully crafted standard based on tradition, science, and deep care for those who rely on food as medicine. Here’s what that standard includes:

1. Organic When Necessary, Always Clean

Our top priority is sourcing food that’s free of harmful sprays and residues. While certified organic is sometimes the best guarantee of clean food, we also support non-organic items that meet strict safety standards through careful sourcing and scientific backing. This approach lets us balance quality and affordability without compromising integrity

2. Safely Contained

True food quality extends beyond what’s inside the package. We use non-toxic, food-safe materials to preserve product purity from start to finish. If you’ve taken the time to seek out the cleanest food, we’re here to make sure it stays that way.

3. Wholesome—No Toxic Preservatives or Additives

We avoid chemical preservatives, artificial colors, and flavor enhancers. These additives often contribute to inflammation, metabolic disruption, and allergic reactions—especially problematic for those already managing a health condition. Rawteen customers deserve the best.

4. Unprocessed or Ancestrally Prepared

Truly Whole foods deliver intact nutrients just as nature designed. But when certain foods are tough to digest or absorb, we turn to ancestral preparation methods like soaking, fermenting, sprouting, or slow cooking. These techniques enhance nutrient bioavailability and ease digestion, just like traditional cultures have done for generations.

5. Unsweetened or Naturally Sweetened

We care about your metabolic health. That means we avoid added sugars and synthetic sweeteners. If sweetness is needed, we use minimally processed, natural options that are metabolically gentler—supporting healthy blood sugar and energy levels.

The Science Behind Truly Whole

Every pillar of the Truly Whole standard is backed by nutritional science and ancestral wisdom. We’ll dive deeper into the data—covering pesticides, packaging safety, additives, bioavailability, and metabolic health—on our upcoming dedicated science pages. Transparency matters, and we want you to understand the “why” behind every decision.

Every Rawteen Product Meets the Truly Whole Standard

This isn’t just a set of values—it’s a filter every product must pass before it reaches our shelves. We review farms, suppliers, packaging materials, and ingredients, selecting only those that align with our uncompromising standard. That means no exceptions.

Why Rawteen Chose This Standard

The Truly Whole standard was born out of personal urgency—when our founder discovered the life-changing power of food during a cancer battle. Since then, Rawteen has grown with one mission: to make clean, health-forward living simple and accessible.

Chronic illness is widespread. People are working hard to heal, or to protect the health they have. We want to make that easier. Rawteen exists to bring clarity, quality, and care to your wellness journey—because you deserve food, personal care, and home products you can trust.